How to Validate a Business Idea

2023-03-08

Few criterias according to Kunal Shah and Elon Musk!


I've been following these two humans for a long time now.


After going through 100s of videos, podcasts, articles and tweets, I have come to realize that these guys have similar methods to determine if a business idea is good enough to be considered.


I have simplified it down in my own words:


Let's say you have an idea X in sector Y. Figure out the current best product/service in Y, let's call it Z.


Now there are two options to be considered:


| - X must be 10 times better than Z and addresses a portion of Y.


|| - X is 2 times or 3 times better than Z and addresses 100% of Y or a combination of Y and other sectors.


Either create a product/service that is 10 times better than the current industry standard, or create a marginally better product/service that addresses a large market.


Execution, timing, and market are much more important factors but this is a good narrative to start with.